Reebok x Les Mills - FW21

Reebok x Les Mills

The creative concept for this FW21 range and campaign was to celebrate the fact that we are all different. We all have different mindsets, perspectives, backgrounds and experiences, and this range has something for everyone. Custom designed LED screen environments gave this shoot the set design variety needed to pack 10 key looks, 4 videos and a variety of fitness experiences into a one day shoot.